Your trusted guide to cichlid care, tank setups, and quality products.
Effective Date: March 1, 2024
Last Updated: February 1, 2025
Welcome to PeacockCichlid.com (“we,” “our,” or “us”). We respect your privacy and are committed to protecting any personal information you provide. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website.
By using PeacockCichlid.com, you agree to the terms of this policy. If you do not agree, please refrain from using our site.
1. Information We Collect
We collect different types of information to improve our website, provide better user experiences, and ensure compliance with applicable laws.
A. Personal Information (Provided by You)
When you interact with our website, you may provide information such as:
- Name
- Email address (e.g., for newsletter sign-ups or inquiries)
- Any details you submit via contact forms
B. Automatically Collected Information
When you visit our website, we may collect data automatically, including:
- Device & Browser Information (IP address, browser type, operating system)
- Usage Data (pages visited, time spent on pages, referring websites)
- Cookies & Tracking Technologies (see Section 6 below)
C. Affiliate Links & Third-Party Tracking
Since we participate in affiliate marketing programs (e.g., Amazon Associates), our site may contain tracking codes that collect anonymous data about purchases made through our affiliate links. This helps us earn commissions without affecting your purchase price.
2. How We Use Your Information
We use your information for the following purposes:
✔️ To Improve Our Website: Analyze visitor behavior to enhance user experience.
✔️ To Communicate With You: Respond to inquiries or send newsletters if you subscribe.
✔️ To Comply With Legal Obligations: Meet regulatory requirements in different regions.
✔️ For Affiliate Marketing & Advertising: Track purchases made via affiliate links (without collecting payment details).
3. How We Share Your Information
We do not sell, rent, or trade your personal information. However, we may share certain data in these circumstances:
A. Service Providers & Partners
We use trusted third-party services for:
- Website hosting
- Analytics (e.g., Google Analytics)
- Email newsletters (e.g., MailChimp, if applicable)
These services only access necessary data and must comply with privacy regulations.
B. Legal Compliance
We may disclose information if required by law, court orders, or government authorities.
4. Third-Party Links & Affiliate Programs
Our website contains affiliate links to third-party products and services. Clicking on these links may redirect you to external websites, which operate under their own privacy policies. We encourage you to review their terms before providing any personal information.
We are not responsible for the privacy practices of third-party websites, including those we link to for affiliate marketing.
5. Data Security Measures
We take security seriously and implement appropriate measures to protect your information. However, no website is 100% secure, so we cannot guarantee absolute data protection. You are responsible for keeping your login credentials (if any) secure.
6. Cookies & Tracking Technologies
We use cookies to improve your experience on our site.
A. What Are Cookies?
Cookies are small files stored on your device that help websites remember preferences and track visitor activity.
B. Types of Cookies We Use:
✅ Essential Cookies – Necessary for site functionality.
✅ Analytics Cookies – Help us understand website traffic and improve user experience.
✅ Affiliate Cookies – Track purchases made via our affiliate links (without collecting personal payment data).
C. How to Control Cookies:
You can manage cookie preferences through your browser settings or opt-out via pop-up banners on our site (if applicable).
7. Your Rights & Choices
Depending on your location, you may have the following rights:
- Right to Access – Request a copy of personal data we hold about you.
- Right to Correction – Ask us to correct inaccurate or incomplete data.
- Right to Deletion – Request that we delete your personal information (subject to legal obligations).
- Right to Object – Opt out of certain data collection practices, such as cookies.
- Right to Withdraw Consent – Unsubscribe from newsletters or marketing communications at any time.
To exercise these rights, please contact us at info@peacockcichlid.com.
8. GDPR & CCPA Compliance (For EU & California Visitors)
We comply with:
- GDPR (General Data Protection Regulation – Europe)
- CCPA (California Consumer Privacy Act – USA)
If you are an EU or California resident, you have additional rights regarding data access, portability, and restriction of processing.
9. Children’s Privacy
Our website is not intended for children under 13. We do not knowingly collect personal information from minors. If you believe we have collected such data, please contact us immediately.
10. Changes to This Privacy Policy
We may update this policy from time to time. The latest version will always be posted on this page, with the “Last Updated” date clearly stated.
11. Contact Us
For any questions or concerns about this Privacy Policy, please contact us:
📧 Email: info@peacockcichlid.com
🌐 Website: www.peacockcichlid.com